According to the organization's Web site, the mission of the USDA's "Know Your Farmer, Know Your Food" program is "to create new economic opportunities by better connecting consumers with local producers. It is also the start of a national conversation about the importance of understanding where your food comes from and how it gets to your plate. Today, there is too much distance between the average American and their farmer and we are marshalling resources from across USDA to help create the link between local production and local consumption."
However, the program is garnering some controversy as three U.S. Senators recently complained about it in a letter to the Agriculture Secretary.
To read about the controversy -- deemed a "food fight" by the media -- check out this article: Washington Food Fight Pits Big Producers Against Local Farms.